|
Dubai
Summer Surprises
Dubai
Summer Surprises can be described as
The Summer Capital of Fun. In Dubai,
Summer heralds a special time for children,
it's when Dubai Summer Surprises kick
off, bringing color, excitement and
above all, loads of surprises to the
city.
DSS
was launched in the summer of June 1998
as yet another pioneering initiative
from the Government of Dubai to boost
tourism and shopping in Dubai, with
the long-term objective of turning Dubai
into a year-round tourism destination.
Therefore
it has evolved into a yearly event which
children from all over the world eagerly
look forward to. For ten whole weeks
there's never a dull moment for kids,
which is the main concern of DSS, since
the year it was launched.
Dubai
Summer Surprises had a clear mandate
to energize trade and tourism during
the relatively lean summer months by
drawing vacationing families to hotels,
shopping malls, entertainment centers
and other climate-controlled venues.
However,
it unfolds weekly surprises from June
to August under different themes, with
the involvement of different Government
departments and the support of Key Sponsors
and other companies from the private
sector.
Shopping
malls, under the umbrella of the Dubai
Shopping Malls Group (DSMG), become
hubs of entertainment, providing shows
and hosting key events of the different
surprises. On the other hand, hotels
and hotel apartments offer a variety
of discounted packages, enabling families
to have a cost-effective, fun filled
holiday.
|
