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Since it opened in 1986, the retail
complex has won countless awards for
marketing, quality, efficiency, advertising
and business enterprise. Brilliantly
researched and designed, Abu Dhabi
Duty Free pioneered the shop-in-shop
concept with branded corners for various
prestigious international brands such
as Gucci, Versace, Christian Dior,
Yves St.Laurent and many more, their
open layouts making it easy for customers
to browse and choose. There are no
counters, no queues and no aggressive
sales people.
As
for the merchandise, the range is
vast and exciting with gold and electronic
items being the biggest sellers. Local
antiques and souvenirs are sold here
too, sharing the space with international
branded goods, including watches,
fashions, cameras, toys, perfumes
and leathergoods. Small purchases
are equally well covered- a book to
read on the plane, confectionery to
take home to the children, or necessities
like pharmaceuticals and toiletries,
all displayed in a spectacular setting.
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